Mahindra Logan Car

I was reading last week’s paper and I came across something very interesting.  There was a special report on how Mahindra & Mahindra have a very strong presence on Facebook.  The report talked about how there are entire communities dedicated to each of its vehicles like Logan, Scorpio and Bolero whose total strength was 4 lakh people. This makes them the largest auto-communities in India. Since I own a Logan, I was eager to check what was happening in the Logan world and interact with my fellow Logan owners; I joined the Logan Fan Page. My experience was pretty good. The best part of the experience was that I stumbled onto a contest which is still ongoing.

This is a photo-contest and it is a remarkable way for the company to interact with their customers on a very personal level.  To participate in the contest you will have to upload any picture that you have shot in India which showcases India’s uniqueness. The caption of each picture should be “My unique India”. Once uploaded you have to share this pictures on your walls. The criterion for winning the contest is that if you must get the maximum number of likes on your image. Each person can submit up to 5 different images. The prizes are very attractive. The winner of the first prize will get a 5000 INR voucher to buy any accessories for their Logan. The second prize is the 4 Logan Play Special Edition IPod Shuffles. This contest is a very good idea for people in communities to bond with each other.  If you are a Logan owner or are fascinated by one of the best cars Mahindra & Mahindra has produced, you have to join this official fan page and participate in this contest. The contest details can be accessed here. So all the best to every one!

Mahindra and Mahindra, the largest utility vehicle maker in the Indian market is now working hard on boosting sales of its only sedan in the Indian market, the Mahindra Logan. It is to be mentioned here that the company has recently parted its ways with its French partner Renault along with acquiring full ownership of this car in the Indian market. Mahindra Is now selling this car under its brand name in the country. With discount of as much as 80,000, the Mahindra Logan has already become the cheapest car in its segment. The company is now aggressively marketing this model in the Indian market in a bid to improve its continuously lowering down sales. The company has launched a new ad campaign in the Indian market and is targeting young car buyers in the age group of 20 to 30 years, with the punch-line, ‘Logan Loves India’.

According to Mr Vivek Nayer, senior vice president (marketing of automotive sector) at Mahindra & Mahindra, In an effort to strike an emotional chord with the Indian consumer, the company successfully exploited some insights which are very true and very relatable for every Indian and juxtaposed it with the two key benefits of space and mileage that the Logan offers and which its customers readily testify to.

The Mahindra Logan is performing very sluggishly since last one year. Where its competitors in this segment like Maruti Swift Dzire are enjoying a waiting period of up to 3 to 4 months, the sales counters of Mahindra Logan are almost empty across the country even after providing a huge discount of Rs 80,000. Mahindra is also preparing to launch a new trimmed down version of this car in India very soon which will have a length of less than a crucial mark of 4 meters so that it can qualify for the lesser excise duty segment.

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